Similarweb

Since the beginning of the AI revolution, our experts have seen how Similarweb insights help businesses understand the landscape and build their AI strategies with confidence. This is why, on June 29, we're bringing that expertise together at Similarweb AI Day 2026, an exclusive half-day event for digital, marketing, strategy, and growth leaders. Join Similarweb leaders, product experts, customers, and industry peers for a hands-on experience focused on AI-powered decision-making, competitive intelligence, and digital strategy. Register now to make your future AI Days more informed, strategic, and practical: https://lnkd.in/ef8BKsty

One of the biggest questions in AI finally has data behind it. Brands are investing heavily in AI visibility. But what happens after a brand gets mentioned in an AI-generated answer? Our new report examines the downstream impact of AI visibility. Using real user journey data, it explores how AI recommendations influence website visits, branded search activity, and on-site engagement. The report also features contributions from industry thought leaders including Rand Fishkin and Adelle Kehoe. Download the report: https://lnkd.in/egG9ghZ9

👟 Golden Boot? ⚽ Golden Ball? 🧤 Golden Glove? 👶🏻 Young Player award? These are just some of the awards FIFA will hand out by the end of the 2026 World Cup. But ten days into the tournament, we at Similarweb can already identify two winners: Kalshi and Polymarket, which have topped the U.S. App Store's Finance category since kickoff. Historically, both prediction market platforms have reached peak popularity during U.S. political events and major geopolitical developments. The World Cup is showing that they can break through during a global sporting event as well.

BostonCMO ORBIE Awards 💫 An incredible celebration of the leaders shaping the future of marketing We were honored to be part of the Boston CMO ORBIE Awards and to support a mission centered on recognizing executive leadership excellence Because great marketing does more than win attention It drives growth It shapes markets It builds brands It creates competitive advantage It helps companies understand where their customers are going before they get there That is what made this event so special It was not just a celebration of marketing leadership It was a reflection of where the industry is headed Marketing is changing faster than ever. CMOs are being asked to do more than build awareness. They are expected to connect every decision back to business outcomes, from growth and performance to customer behavior, market movement, and competitive advantage. And data is at the center of all of it That is why it was such a privilege to be there alongside the Similarweb team, Dan McClorey, Baruch Toledano, Todd Kozan, Will Jerome, Tim Lozeau, Brian Sweeter, Brian Frawley, Bob Giordano, and Amelia Leib, who continue to show an unwavering commitment to helping marketing leaders understand the digital data world around them. Because the future of marketing will not be built on assumptions It will be built on visibility It will be built on data intelligence It will be built on understanding customers, competitors, and market shifts The leaders in that room are not just responding to change They are trailblazing the future for all of us Congratulations to all of the finalists and winners! We were proud to be part of such an inspiring event and excited for the future. The future of marketing is here ✨ #ORBIEAwards #BostonCMO #MarketingLeadership #CMO #Similarweb #ORBIE

Rand Fishkin recently published an insightful report on zero-click searches using Similarweb data. We followed up with a broader view, looking at six different countries. Here's Rand's key takeaways: 🇬🇧 United Kingdom – The highest rate of zero-click searches in our analysis, followed by the United States. 🇫🇷 France – Search sessions are more likely to end without a click or another search, suggesting particularly efficient search behavior. 🇨🇦 Canada – Right in the middle of the pack for clicks and subsequent searches. 🇮🇹 Italy – Similar to Canada, sitting close to the median across key metrics. 🇩🇪 Germany – The lowest rate of zero-click searches and the highest share of searches that still result in a click. One possible explanation is the EU's restrictions and penalties related to Google's self-preferencing behavior. It's also possible that cultural factors, language differences, or variations in Google's local search experience play a role. Read the full blog here: https://lnkd.in/dxYVXWiS

If the World Cup proves one thing, it's that people across countries and continents connect over football... and QLED & OLED TVs... and projectors... and, of course, soccer gear. Beer, however, is a different story. Our latest Retail Intelligence data shows that while Samsung Electronics, Seiko Epson Corporation, and adidas lead their respective categories across Mexico, the UK, Germany, and the US, beer preferences remain distinctly local. Each major World Cup market has its own favorite brand. Stay on top of how major events shape online shopping behavior with Similarweb's Retail Intelligence: https://lnkd.in/d63SsSvf

The AI app gold rush is well underway. Building an app is faster than ever. Launching one is easier than ever. Over the past year, app releases across iOS and Android have surged by nearly 50%. But shipping an app and getting people to use it are two very different things. Our latest report on the impact of AI on the app economy shows what happens after launch: 📱 Where downloads are concentrating 📱 Which categories are becoming crowded 📱 How discovery is changing 📱 Why attention may be the scarcest resource in mobile today. Download the report before your next competitor does: https://lnkd.in/euDUbzAe

Following SpaceX's acquisition of Cursor, here's how traffic share among the leading AI code completion tools has evolved over the past 12 months: 🗓️ 12 months ago: Lovable: 44.3% Cursor: 22.7% Replit: 13.9% Bolt: 13.2% Windsurf: 4.3% Base44: 1.6% 🗓️ 6 months ago: Lovable: 34.2% Cursor: 25.4% Replit: 15.7% Base44: 14.0% Bolt: 6.6% Windsurf: 4.1% 🗓️ 3 months ago: Lovable: 38.2% Cursor: 23.6% Base44: 17.2% Replit: 13.9% Bolt: 4.1% Windsurf: 3.1% 🗓️ 1 month ago: Lovable: 36.8% Cursor: 22.0% Base44: 19.0% Replit: 14.4% Bolt: 4.2% Windsurf: 3.5%

Markets move quickly. Having the right signals helps teams make better decisions. Join Darrell Mordecai, Liat Kidron-Sagiv, and Rice Tong for a discussion on how digital intelligence can help uncover emerging trends, track competitive movements, and understand changes in consumer behavior. Whether you're focused on strategy, market intelligence, competitive research, or growth, you'll come away with practical frameworks and real-world examples. Get ahead of the curve: https://lnkd.in/eWmC5s9s