Intuit Mailchimp

If you ask your team what they sell, would they have the same answer? Or would your media buyer say you sell a product, like skincare, while your creative strategist says you sell a feeling, like empowerment? In Chapter 6 of The Ecommerce Playbook, Sarah Levinger shares a vital reminder: You cannot communicate clearly externally if your team is confused internally. Consistency of messaging across your site, ads, and email starts with a unified team psychology. Before you spend another dollar on ad optimization, ask your team: What do we actually sell? Sarah’s advice for building a lasting brand: • Pick 2-3 North Star metrics. Focus only on what moves the needle. • Challenge your assumptions. Do you really know your customer, or do you just know their data? • Slow down. Don’t let saturation panic drive your strategy. Focus and intention win the long game. Read Sarah's full take in Chapter 6 of the Playbook, link in the comments.

This one's going to be good. 👀 Neil Patel is joining us live on June 29 to break down what's actually driving ecommerce growth right now. Neil has helped scale some of the biggest brands on the internet. He'll be joined by Mailchimp's Jack Tam, SVP of Product Development, to cover owned channels, automation, and AI plays that help mid-market brands grow without growing their ad spend. Free. Live. June 29 at 4PM ET. 👉 Register: https://lnkd.in/e7485Fcc #Ecommerce #NeilPatel #EmailMarketing #Mailchimp

Intuit Mailchimp’s automation and segmentation features helped Gruppo Terroni design a welcome journey that boasted a 39% click-through rate, and a winback campaign that drives $8,000 in monthly recurring revenue. When businesses like Gruppo Terroni are ready to scale, they turn to Mailchimp for the tools to power that growth. Swipe to see how Mailchimp helped drive ROI for Gruppo Terroni, and read more here:  https://lnkd.in/gXiD_m9Z

Is your content feeling a little too perfect? In a world of AI-generated images and overly-polished ads, audiences crave what’s real. In Chapter 7 of The Ecommerce Playbook, Cody Wittick shares why "shaky, raw, and native-to-the-feed" content is currently crushing it. Cody’s how-to for young DTC brands working with creators includes:  • Product seeding. Send your product out with no strings attached. You’ll likely get UGC back.  • Going micro. Forget the million-follower accounts. Working with micro-influencers (sub 150k) has tons of benefits for young DTC brands. • Keeping it raw. Don’t over-edit! Upload creator content as-is to your ads. • Filling the gaps. Audit your content library and see what you’re missing. Do you need more video? Static? Human-forward or product-forward? Read Cody’s full take in Chapter 7 of the Playbook, link in the comments.

Fashion may be global, but for gravitypope , connection is entirely personal. Growing a retail brand across multiple locations means finding the right balance between broad reach and individual experiences. We sat down with the gravitypope team to see how they use Intuit Mailchimp’s automation and insights to streamline their marketing and keep every single customer seamlessly in the loop.

Your store's data is powerful. Are you getting the most out of it?

We're proud to be featured in Shopify Editions, thanks to our native B2B feature in our Shopify integration. Now, whether you sell DTC or wholesale, Intuit Mailchimp's Shopify integration is built for you. - The old way: Manually tagging B2B customers, building segments from scratch, piecing together separate workflows for wholesale vs. retail. - The new way: Intuit Mailchimp automatically syncs your B2B company data on Shopify — business accounts tagged and segmented, no manual setup required. Plus with Sidekick, Shopify’s AI assistant, you can access Intuit Mailchimp performance insights and act on them — all without ever leaving your Shopify store. And this is just the latest addition to one of our most powerful integrations — Intuit Mailchimp + Shopify already gives merchants the segmentation, automation, and personalization they need to grow. Now it works for every type of customer in your store. Check out our Shopify integration: https://lnkd.in/gntGnHi4

Priority Bicycles built their business on Mailchimp from day one. By combining automated flows, dynamic segments, and deep store integrations, they turned their marketing into a revenue-driving machine. Mailchimp helps online businesses grow on their terms with tools that do the heavy lifting for you: - Customer Data Integration to instantly connect your storefront - Dynamic Segments to target the right audience automatically - Automated Flows to convert shoppers while you sleep See what the right platform can do for your ecommerce business: https://lnkd.in/gkzQhahR

Organic social is a free R&D lab for your brand. In Chapter 8 of The Ecommerce Playbook, Alex Garcia explains how to use organic social as a testing ground. He says, “everything you publish on organic is a data point that says people are interested in this, or they’re not interested in that.” If you’re pumping out 50 pieces of content a month, you have 50 data points to optimize your email, SMS, and landing pages. Alex’s tips for success:  • Pay attention to your skip rate. If >50% of people scroll past, you need a better hook. • Your average watch time tells you whether or not your brand has storytelling chops.  • Use repetitive elements to build familiarity and keep people coming back for more. Read Alex’s full take in Chapter 8 of the Playbook, link in the comments.

Guess who’s in print? 📰 Mailchimp features in the latest issue of Brand Cult , the UK’s first business newspaper for ambitious founders and SMEs. Get your copy at brandcult.uk and use code CULTMAILCHIMP for a discount.

ROI is great, but 66x ROI is better. Just ask InterCoastal Net Designs, who partners with Intuit Mailchimp to help their oceanside rental clients turn email opens into paid reservations. Swipe to learn about the tools they used to encourage vacationers to move from browsing to booking, and read more about their journey here: https://lnkd.in/gphyNU-9