diff --git a/localstack-core/localstack/runtime/analytics.py b/localstack-core/localstack/runtime/analytics.py
index 2612ee8637bf9..ea90b21e1fa37 100644
--- a/localstack-core/localstack/runtime/analytics.py
+++ b/localstack-core/localstack/runtime/analytics.py
@@ -8,6 +8,7 @@
 LOG = logging.getLogger(__name__)
 
 TRACKED_ENV_VAR = [
+    "ACTIVATE_PRO",
     "ALLOW_NONSTANDARD_REGIONS",
     "BEDROCK_PREWARM",
     "CLOUDFRONT_LAMBDA_EDGE",