diff --git a/content/policies/crawlers.mdx b/content/policies/crawlers.mdx
index ea48de1f245..ea20ae8b183 100644
--- a/content/policies/crawlers.mdx
+++ b/content/policies/crawlers.mdx
@@ -10,3 +10,9 @@ npm's [website](https://www.npmjs.com) also has package metadata available. We a
 If you do not wish to install CouchDB to manage replication, we provide [open source software](https://github.com/npm/concurrent-couch-follower) that makes it easy to sync to the registry's public feed.
 
 If you attempt to access package metadata by high-velocity crawling of the npm website, we reserve the right to rate-limit or ban your IP, user-agent or both.
+
+## Website no-indexing rules for new packages
+
+The npm website uses the `X-Robots-Tag: noindex` tag in HTTP response header for new packages to avoid spam. The no-index header eventually goes away when the packages get a certain level of adoption.
+
+We understand this might not be desirable for newly published and well intended packages, but this is a measure we've had to take due to active abuse campaigns against the registry.