The best partner is one that saves you time and money. 💼 For Valentine's Day, we’re skipping the flowers with Matthew Forsythe and highlighting the top 3 Console features that developers rely on to streamline operations and reduce crash rates. From automated pre-launch reports to vital vitals—here are the tools that actually help you sleep better at night.
Google Play business community
IT Services and IT Consulting
Mountain View, CA 66,849 followers
Best practices, insights and news to grow your app or game. This is an official Google Play channel.
About us
Catch up on 2025’s top launches that helped your apps and games businesses grow → goo.gle/play-notes-25 Follow us on Twitter (@GooglePlayBiz). Subscribe to our newsletter: https://goo.gle/news-signup
- Website
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https://play.google.com/console/about/
External link for Google Play business community
- Industry
- IT Services and IT Consulting
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, CA
- Specialties
- App Discovery, App Monetization, Apps & Games, App Engagement, Games Discovery, Games Monetization, Games Engagement, Mobile Apps, App Business, Game Business, Mobile Innovation, Mobile Business Success, Developer Success, App Launches, Game Launches, Android Apps, Android App Development, Android Developers, Android Games, Android, and Play Console
Updates
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Shipping the game is only phase one. Scaling it is the real challenge. 📈 Quality mechanics don't always guarantee downloads. We designed the Google Play Games Level Up program to solve the visibility gap to reward the games that build great/quality user experiences titles. By joining, you gain access to specific growth levers intended to directly impact your bottom line: enhanced discoverability, tools to drive deeper user engagement, and increased revenue opportunities. Scale your game here: 👉 https://lnkd.in/e-ANv8xr
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Your players are already moving between their screens in their pockets and their desktops—is your game moving with them? 🏃 Arknights didn't ask players to choose. They created a unified experience that keeps fans engaged regardless of the hardware. It’s a powerful lesson in how removing barriers can unlock new audiences. Discover how to Level Up your cross-device strategy: https://lnkd.in/e-ANv8xr
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Achievements are a retention tool, not just a badge. 🏆 DREDGE (Black Salt Games) leveraged a compelling progression system to anchor players in the game loop long after the credits rolled. It’s a clear case study in how well-designed meta-systems can drive sustained engagement without requiring new content drops. Discover how to support these mechanics with the Google Play Games Level Up Program: https://lnkd.in/e-ANv8xr
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Reminder: A single unfinished item shouldn't block your entire release. 📉 If you haven't used the new "Save for later" feature in Play Console yet, it’s designed to keep your pipeline moving. You can now send approved updates for review while holding back the specific changes that aren't ready. Maintain your release cadence without compromising on quality control. Read more: https://goo.gle/4bEGm8q
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Building a digital business that successfully commands attention in the physical world is one of the most complex challenges in our industry. We deeply appreciate the vision required to bridge that gap. The team at Geocaching HQ —Jeremy Irish, Elias Alvord, and Bryan Roth—didn't just build a game; they engineered a self-sustaining global infrastructure. By empowering their community to create the content, they scaled a local treasure hunt into a massive ecosystem with over 3.4 million player-hidden nodes worldwide. This is a masterclass in leveraging User-Generated Content (UGC) to drive retention and expand market reach without heavy operational overhead. In our latest #WeArePlay film, we analyze how they turned a passion project into a global business powerhouse. Watch the full story here: https://goo.gle/4kfjpe0
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Flexibility in your release pipeline reduces downtime. 📉 We’ve updated the Play Console to give you more control over your review process. With the new "Save for later" feature, you can now hold back specific changes that aren't ready while proceeding with the ones that are—preventing a single issue from blocking your entire release. The January update also includes: Android Studio Otter 3: Now stable, featuring the ability to power AI assistance with the LLM of your choice. Firebase AI Logic: New server prompt templates to move sensitive logic off the client. Policy Deadlines: Key updates for Crypto apps, Medical Devices, and Age Signals. Read the full update here: https://goo.gle/3RvlEMM
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Are you seeing the full picture of your revenue drivers? 🧐 We’ve overhauled the "Monetize with Play" overview to surface the visible and invisible value impacting your bottom line—including recovered revenue. Unlock new growth with the latest Play Console features. 🚀 Track Cart Conversion Rate, get tailored recommendations, and see your true ROI. Read the full update: https://goo.gle/4qMdqQd
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We appreciate the discipline required to maintain a clear product vision amidst the noise of a new fiscal year. Effective roadmap planning isn't about generic aspirations; it is about rigorous prioritization. To assist in your Q1 calibration, we consulted Matthew Forsythe to identify the specific professional objectives that yield the highest return on engineering time.