Google Launches Open Knowledge Format, an AI Standard
Google‘s Open Knowledge Format standardizes knowledge for AI agents. Here‘s what that means for marketers.
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and digital editorial leadership roles before transitioning to SEO and digital marketing, focusing on data-driven strategies. She‘s passionate about ensuring operational efficiency, upholding editorial standards, and mentoring writers to deliver top-quality, brand-aligned content.
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Bot traffic now exceeds traffic from human users
For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.
Google to add AI performance report to Merchant Center
A new AI performance insights report will give ecommerce brands a look at how they appear across AI-powered shopping experiences.
Contributor
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
12 SEO writing tips to earn visibility [2026]
SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.