Top Beauty & Cosmetics Websites in Canada

Name: Top websites in Canada (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Canada, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shoppersdrugmart.ca

5.47M

25.3%1.38M

74.7%4.09M

↑15.98%

↑16.91%

Direct

sephora.com

5.11M

24.82%1.27M

75.18%3.84M

↓33.93%

↑13.86%

Direct

fragrantica.com

1.56M

32.05%501.07K

67.95%1.06M

↓0.32%

↑75.51%

Direct

fragrancenet.com

806.68K

23.01%185.58K

76.99%621.1K

↑4.56%

↑19.53%

Direct

yesstyle.com

777.6K

35.78%278.25K

64.22%499.34K

↓7.34%

↑41.48%

Direct

fragrancebuy.ca

736.23K

30.6%225.31K

69.4%510.92K

↓6.68%

↑78.17%

Direct

stylevana.com

604.84K

37.32%225.7K

62.68%379.14K

↓7.29%

↑26.77%

Direct

pharmaprix.ca

574.07K

24.02%137.89K

75.98%436.19K

↑1.61%

↑22.73%

Direct

scentbird.com

381.78K

4.66%17.8K

95.34%363.98K

↑17.59%

↑120.88%

Direct

billie.ca

292.78K

10.52%30.81K

89.48%261.97K

↑40.51%

↓2.12%

Direct

fragrancex.com

284.83K

17.55%49.99K

82.45%234.84K

↑140.97%

↓27.21%

Direct

perfumeonline.ca

273.7K

36.47%99.82K

63.53%173.88K

↑28.32%

↑6.98%

Direct

chatters.ca

254.9K

20.8%53.02K

79.2%201.88K

↑5.75%

↑4.48%

Direct

maccosmetics.ca

243.15K

22.6%54.95K

77.4%188.2K

↑44.94%

↑17.32%

Direct

ipsy.com

197.95K

4.97%9.84K

95.03%188.11K

↑24.94%

↓0.75%

Direct

tartecosmetics.com

184.73K

10.54%19.48K

89.46%165.26K

↑525.6%

↑50.71%

Direct

laroche-posay.ca

180.81K

19.05%34.44K

80.95%146.38K

↓15.2%

↑18.63%

Direct

ulta.com

176.96K

24.47%43.31K

75.53%133.65K

↓39.17%

↑21.15%

Direct

matandmax.com

176.89K

17.36%30.71K

82.64%146.19K

↑53.72%

↑45.9%

Direct

sallybeauty.ca

172.32K

33.92%58.46K

66.08%113.87K

↓4.52%

↑89.33%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Canada on May 2026

As of May 2026, shoppersdrugmart.ca leads Beauty & Cosmetics in Canada with 5.47M monthly visits. Its audience skews mobile-first (25.3% desktop / 25.3% mobile), and traffic is up month over month 15.98% and up year over year 16.91%. sephora.com holds second with 5.11M visits and a mobile-leaning mix (24.82% desktop / 75.18% mobile), while fragrantica.com ranks third with 1.56M visits.

Across the leaders, naturallycurly.com is the most mobile-first (100% of visits), whereas thekshop.ca is the most desktop-reliant (63.93%). Momentum favors curology.com in the latest month (1,408.06%), while sephora.ca shows the steepest pullback.

Acquisition patterns also differ: shoppersdrugmart.ca is driven primarily by search, shoppersdrugmart.ca by direct, and shoppersdrugmart.ca by referral; overall, 83 of the top 100 sites are direct-led, 13 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Canada