AI may have made building an app the easy part, but cutting through the noise is now a whole different story.
Since early 2025, monthly app releases have jumped 50% year over year, reaching around 120k a month. So now, the market is bigger than it’s ever been, but harder to win in than ever before.
- 75% of new Android apps don’t reach 1k downloads. While more are appearing, breakout success is still rare
- AI is completely changing how users find apps, but discovery still favors the names people already know
- Even the biggest AI apps (like Grok and ChatGPT) are struggling with retention – and that tells you something important about where the real challenge lies
If you’re planning app campaigns, analyzing competitors or figuring out where to focus in the next six months, this report has all the context you’ve been missing.