AI Prompt Analysis Tool

The Prompt Analysis tool shows you the actual questions users are entering into AI platforms like ChatGPT, Gemini, Perplexity, and AI Mode across the topics you track. For each prompt, you can see whether your brand appears in the AI-generated answer, which competitors are being mentioned, and which sources are being cited.

Yes. For every prompt in the tool, you can view the AI-generated response, see every brand mentioned and in what order they appear, identify which sources were cited, and assess the sentiment of how each brand was represented.

Keyword research tells you what people type into search engines. Prompt Analysis tells you what people ask AI. These are fundamentally different signals. AI prompts tend to be longer, more conversational, and more intent-rich than search queries, and the answers they generate don't produce a list of links but a single synthesized response.

Yes, and this is one of the most valuable parts of the tool. You can filter prompts specifically by mention status to isolate the queries where your brand is absent from AI answers. These are your most immediate content opportunities, prompts that are relevant to your business, where competitors are already being recommended and you're not.

Yes. For every prompt, the tool shows which brands are being mentioned in the AI response and in what order, so you can see exactly where competitors are getting recommended ahead of you. You can identify the topics and prompt types where rivals dominate, study the AI responses driving those mentions, and use that intelligence to build content that positions your brand as a stronger answer to those same questions.

Prompts are a direct signal of what your audience wants to know. By analyzing which questions AI users are asking across your tracked topics, you can identify content gaps your site isn't addressing, prioritize pages that directly answer high-visibility prompts, and create new content built around the exact language and intent patterns driving AI recommendations. Over time, this approach helps your brand become the answer AI platforms reach for.

Beyond content, Prompt Analysis reveals the underlying needs, pain points, and buying signals of your audience as expressed in real AI conversations. Knowing what questions people are asking, and which brands are answering them, helps you refine your messaging, sharpen your positioning, prioritize the topics where you have the most to gain, and align your SEO, PR, and content efforts around the moments that matter most in AI-driven discovery.