AI Sentiment Analysis Tool

AI responses don’t just mention your brand, they shape how people feel about it. With Similarweb’s Sentiment Analysis, see if and how you show up.

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See Sentiment Trends Shaping Your Brand’s AI Reputation

Perception matters. Now you can track whether AI models talk about your brand positively, negatively, or neutrally, and pinpoint the exact prompts and responses shaping that sentiment.

Measure your brand reputation in AI

Get a clear breakdown of sentiment across every topic and prompt you track. Understand how often your brand is mentioned positively, negatively, or neutrally, and benchmark your perception with our unique Sentiment Score across ChatGPT, Perplexity and AI Mode.

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Identify risks and surface new opportunities

Spot negative mentions early before they escalate, and double down on what drives positive sentiment. With transparency into the exact prompts, responses and sources behind every mention, you can quickly see where issues or opportunities originate.

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Benchmark your brand strength

Compare your sentiment trends and brand strength to competitors. See where other brands are winning the narrative, where they’re struggling, and where your brand has a clear advantage in perception.

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Understand the topics shaping your reputation

Sentiment shifts depending on the conversation. View sentiment at a topic level to understand which themes lift your brand, and which may require attention. Easily identify the areas that influence how audiences and AI models perceive you.

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More AI Sentiment Analysis features

AEO Tools

Measure and improve your visibility in AI Overviews, featured snippets, and other zero-click content.

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GEO Tools

Get a suite of tools built to influence how LLMs mention your brand and refer traffic to your site.

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AI Traffic

Track the total amount of traffic AI is referring to your site from within conversations.

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ChatGPT tracker

See how much traffic ChatGPT is sending to your site.

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Claude tracker

Track visits from Claude to identify users engaging with complex, long-form recommendations.

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Gemini tracker

View real clicks coming from Gemini to your site month-over-month.

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Grok tracker

Measure visits from Grok to identify when viral conversations turn into website referrals.

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Perplexity tracker

Track visits coming to your site from Perplexity over time.

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Deepseek tracker

Monitor visits from DeepSeek to see how its logic-driven answers refer users to you.

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Keyword Research

Identify keywords and variations with high traffic potential instantly. And spot emerging trends with fresh data from the last 28 days.

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Rank Tracker

Monitor your daily rankings and spot which terms trigger AI Overviews.

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SEO Audit

Crawl complex sites at speed, site-wide or at or folder/page level. Plus, stay on top of fixes from over 300+ performance factors analyzed.

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Backlink Analytics

Monitor daily backlink gains and losses to understand link momentum. Then, uncover competitor backlinks to find new link-building opportunities

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Brand Visibility

See the full picture of how your brand appears across AI platforms, which topics drive mentions, how you stack up against competitors, and what's shaping the way AI talks about you.

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Prompt Analysis

Review the prompts people enter about your topics, what AI responded, if you’re mentioned, and what sources it used.

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Citation Analysis

Identify the sources influencing AI answers for your topics down to the exact link so you can build stronger partnerships.

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"With AI searches on the rise... I get asked a lot of questions on the regular by senior company executives. Similarweb has enabled me to quickly and easily answer these questions with compelling visuals."

Jon Baldwin

Senior SEO Content Manager

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The ingredients that make our Sentiment Analysis tool so powerful…

Sentiment Breakdown

See your mentions split by positive, negative, and neutral sentiment - in both percentages and absolute volumes.

Sentiment Score (–1 → 1)

Benchmark brand perception with a simple, comparable index rarely found in AI visibility tools.

Topic-level sentiment

Understand how sentiment changes across the topics you track or compare.

Prompt-level transparency

See the exact prompts driving positive, negative, or neutral mentions.

Competitive sentiment insights

Compare perception side-by-side with competitors to reveal strengths and vulnerabilities.

Daily response data

AI responses are refreshed every day, giving you the most up-to-date sentiment intelligence.

AI response view

Open the real AI answers attached to each mention, so you can see the narrative firsthand.

FAQs

Got questions? We've got answers.

Similarweb's AI Sentiment Analysis tool tracks how AI platforms like ChatGPT, Gemini, Perplexity, and AI Mode represent your brand in their responses, whether positively, negatively, or neutrally.

Sentiment is assessed directly from the real AI-generated responses collected daily across the platforms Similarweb tracks. Each response that mentions your brand is analyzed and classified as positive, neutral, or negative. The results are then aggregated into a Sentiment Score, a simple index ranging from -1 to 1 — giving you a clear, comparable measure of how favorably AI platforms are representing your brand across topics and over time.

Yes. The tool offers prompt-level transparency, meaning you can drill down from your overall sentiment score to the exact questions that generated each type of mention. This lets you see precisely which conversations are lifting your brand's perception and which are pulling it down.

Yes. The Sentiment Score Comparison table lets you benchmark your brand's perception directly against competitors across every topic you track. You can see where rivals are winning the narrative, where they're struggling, and where your brand holds a clear advantage.

The Sentiment Score is a standardized index between -1 and 1 that represents the overall tone of your brand's AI mentions. A score closer to 1 indicates predominantly positive representation, while a score closer to -1 reflects negative framing.

Prompt Analysis shows you the questions users are asking and whether your brand appears in the answers. Sentiment Analysis then adds the next layer, revealing not just that your brand was mentioned, but how it was framed in that answer. Together, they give you a complete view of your brand's presence in AI search: the prompts driving visibility, the competitors sharing that space, and the tone with which your brand is being represented in each conversation.

Sentiment data tells you which topics and content areas are generating positive associations with your brand in AI search, and which are creating neutral or negative impressions. That intelligence can shape your content roadmap by highlighting where to invest in stronger, more authoritative content, inform your PR and digital outreach by revealing where competitors are winning perception battles, and help you catch reputational risks early before they compound.

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