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citi.com
citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.
Global Rank
#338
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Bounce Rate
20.63%
Pages per Visit
4.24
Avg Visit Duration
00:03:22
- Company
- Citi
- Year Founded
- 1812
- Employees
- > 10001
- HQ
- United States, New York, New York
- Annual Revenue
- > $1B
citi.com Traffic & Engagement Analysis
citi.com's web traffic has increased by 2.65% compared to last month. See all traffic & engagement stats for citi.com in the past 3 months below
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Last Month Change
2.65%
Bounce Rate
20.63%
Pages per Visit
4.24
Avg Visit Duration
00:03:22
Total Visits Last 3 Months
Compare citi.com to:
148.9Mciti.com
citi.com Web Traffic by Country
Which countries sent the most traffic to citi.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to citi.com - click below to discover all countries
Top Countries
United States
97.6%2.45%
India
0.33%1.43%
Argentina
0.28%25.35%
Canada
0.27%19.95%
United Kingdom
0.24%4.67%
Others
1.27%
citi.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. citi.com's audience is 41.72% male and 58.28% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female58.28%
- Male41.72%
citi.com Competitors & Similar Sites
Reveal citi.com top alternatives and find potential or emerging competitors. chase.com is the website with the highest similarity score to citi.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
citi.com Top Traffic Sources
The top traffic source to citi.com is Direct traffic, driving 53.27% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
53.27%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to citi.com
The top referral sites sending desktop traffic to citi.com.
Category Distribution
Home and Garden - Other
28.13%Banking Credit and Lending
19.11%Air Travel
12.04%Marketplace
11.79%Finance - Other
8.82%Other
20.11%Top Referrals
Links from citi.com to Other Websites by Traffic Share
citi.com is sending desktop traffic to 284 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
27.94%Banking Credit and Lending
16.51%Air Travel
4.49%Computers Electronics and Technology - Other
4.11%Financial Planning and Management
3.99%Other
42.96%
Social Media Traffic to citi.com
citi.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
37
Social Network Distribution