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k12.com
Find the answers to the questions you may have about online schooling with a K12-powered school, so you can help unlock your child’s success.
Global Rank
#1,501
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Bounce Rate
16.35%
Pages per Visit
11.03
Avg Visit Duration
00:13:01
- Company
- K12
- Year Founded
- 2000
- Employees
- 1001 - 5000
- HQ
- United States, Virginia, Herndon
- Annual Revenue
- > $1B
k12.com Traffic & Engagement Analysis
k12.com's web traffic has decreased by 16.57% compared to last month. See all traffic & engagement stats for k12.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
16.57%
Bounce Rate
16.35%
Pages per Visit
11.03
Avg Visit Duration
00:13:01
Total Visits Last 3 Months
Compare k12.com to:
25.9Mk12.com
k12.com Web Traffic by Country
Which countries sent the most traffic to k12.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to k12.com - click below to discover all countries
Top Countries
United States
98.64%17.05%
Vietnam
0.27%11.92%
Ghana
0.15%28.95%
Panama
0.12%10.08%
Turkey
0.09%217.3%
Others
0.73%
k12.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. k12.com's audience is 45.33% male and 54.67% female. The largest age group of visitors are 18 - 24 year olds.
Age Distribution
Gender Distribution
- Female54.67%
- Male45.33%
k12.com Competitors & Similar Sites
Reveal k12.com top alternatives and find potential or emerging competitors. connectionsacademy.com is the website with the highest similarity score to k12.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
k12.com Top Traffic Sources
The top traffic source to k12.com is Direct traffic, driving 77.91% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
77.91%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to k12.com
The top referral sites sending desktop traffic to k12.com.
Category Distribution
Education
52.34%Programming and Developer Software
19.42%Universities and Colleges
11.02%Human Resources
4.13%Graphics Multimedia and Web Design
1.63%Other
11.46%Top Referrals
Links from k12.com to Other Websites by Traffic Share
k12.com is sending desktop traffic to 154 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Education
83.3%Universities and Colleges
3.31%Programming and Developer Software
2.66%Graphics Multimedia and Web Design
1.81%Video Games Consoles and Accessories
1.03%Other
7.88%
Social Media Traffic to k12.com
k12.com gets most of its social media traffic from Youtube, followed by Discord and Tiktok (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
12
Social Network Distribution