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klarna.com
Klarna lets you compare prices & split your purchase into 4 interest-free payments, making purchases more manageable. Find deals on millions of products.
Global Rank
#467
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Bounce Rate
21.08%
Pages per Visit
3.92
Avg Visit Duration
00:02:11
- Company
- Klarna
- Year Founded
- 2005
- Employees
- 1001 - 5000
- HQ
- Sweden, Stockholm
- Annual Revenue
- > $1B
klarna.com Traffic & Engagement Analysis
klarna.com's web traffic has increased by 4.83% compared to last month. See all traffic & engagement stats for klarna.com in the past 3 months below
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Last Month Change
4.83%
Bounce Rate
21.08%
Pages per Visit
3.92
Avg Visit Duration
00:02:11
Total Visits Last 3 Months
Compare klarna.com to:
79.2Mklarna.com
klarna.com Web Traffic by Country
Which countries sent the most traffic to klarna.com lately? Where is their core audience from? Last month Germany was the top country sending desktop traffic to klarna.com - click below to discover all countries
Top Countries
Germany
25.4%1.28%
United States
20.73%4.76%
Sweden
11.09%1.82%
United Kingdom
9.43%3.95%
Netherlands
4.99%2.65%
Others
28.36%
klarna.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. klarna.com's audience is 47.03% male and 52.97% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female52.97%
- Male47.03%
klarna.com Competitors & Similar Sites
Reveal klarna.com top alternatives and find potential or emerging competitors. afterpay.com is the website with the highest similarity score to klarna.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
klarna.com Top Traffic Sources
The top traffic source to klarna.com is Direct traffic, driving 50.99% of desktop visits last month Referrals is the 2nd and Organic Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
50.99%
Direct
1st Place
Referrals
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to klarna.com
The top referral sites sending desktop traffic to klarna.com.
Category Distribution
Fashion and Apparel
29.59%Marketplace
7.56%Beauty and Cosmetics
4.61%Groceries
4.06%Ecommerce and Shopping - Other
3.62%Other
50.57%Top Referrals
Links from klarna.com to Other Websites by Traffic Share
klarna.com is sending desktop traffic to 435 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
25.61%Marketplace
11.62%Financial Planning and Management
7.99%Video Games Consoles and Accessories
5.65%Fashion and Apparel
5.14%Other
43.99%
Social Media Traffic to klarna.com
klarna.com gets most of its social media traffic from Youtube, followed by Facebook and Tiktok (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
14
Social Network Distribution