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nykaa.com
buy cosmetics & beauty products online from nykaa, the online shopping beauty store. browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ cash on delivery
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Bounce Rate
48.02%
Pages per Visit
5.04
Avg Visit Duration
00:02:10
- Company
- Nykaa
- Year Founded
- 2012
- Employees
- 1001 - 5000
- HQ
- India, Mumbai
- Annual Revenue
- $500M - $1B
- Industry
- Lifestyle > Beauty and Cosmetics
nykaa.com Traffic & Engagement Analysis
nykaa.com's web traffic has increased by 10.63% compared to last month. See all traffic & engagement stats for nykaa.com in the past 3 months below
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Last Month Change
10.63%
Bounce Rate
48.02%
Pages per Visit
5.04
Avg Visit Duration
00:02:10
Total Visits Last 3 Months
Compare nykaa.com to:
22.6Mnykaa.com
nykaa.com Web Traffic by Country
Which countries sent the most traffic to nykaa.com lately? Where is their core audience from? Last month India was the top country sending desktop traffic to nykaa.com - click below to discover all countries
Top Countries
India
91.12%11.63%
United States
1.61%49.84%
Nepal
1.14%101.7%
United Kingdom
0.71%10.06%
United Arab Emirates
0.38%37.55%
Others
5.04%
nykaa.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nykaa.com's audience is 44.04% male and 55.96% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.96%
- Male44.04%
nykaa.com Competitors & Similar Sites
Reveal nykaa.com top alternatives and find potential or emerging competitors. tirabeauty.com is the website with the highest similarity score to nykaa.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
nykaa.com Top Traffic Sources
The top traffic source to nykaa.com is Direct traffic, driving 30.7% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
30.7%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to nykaa.com
The top referral sites sending desktop traffic to nykaa.com.
Category Distribution
Fashion and Apparel
33.73%Beauty and Cosmetics
25.08%Marketplace
16.55%Coupons and Rebates
7.47%Programming and Developer Software
3.43%Other
13.74%Top Referrals
Links from nykaa.com to Other Websites by Traffic Share
nykaa.com is sending desktop traffic to 49 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Beauty and Cosmetics
39.31%Fashion and Apparel
16.52%Search Engines
16.01%Marketplace
8.61%Finance - Other
5.26%Other
14.29%
Social Media Traffic to nykaa.com
nykaa.com gets most of its social media traffic from Youtube, followed by Pinterest and Reddit (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
8
Social Network Distribution