Similarly ranked sites
1
bet365.com
2
skybet.com
3
paddypower.com
4
ladbrokes.com
5
flashscore.co.uk
paddypower.com
bet online with paddy power™ and browse the latest sports betting odds ✓online bets ✓latest betting odds ✓sports betting uk ✓bet builder ✓18+ gamble responsibly
Global Rank
#2,560
8Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
27.78%
Pages per Visit
8.49
Avg Visit Duration
00:07:39
- Company
- Paddy Power PLC
- Year Founded
- 1988
- Employees
- 5001 - 10000
- HQ
- Ireland, Dublin
- Annual Revenue
- > $1B
- Industry
- Gambling > Sports Betting
paddypower.com Traffic & Engagement Analysis
paddypower.com's web traffic has increased by 2.17% compared to last month. See all traffic & engagement stats for paddypower.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
2.17%
Bounce Rate
27.78%
Pages per Visit
8.49
Avg Visit Duration
00:07:39
Total Visits Last 3 Months
Compare paddypower.com to:
15.8Mpaddypower.com
paddypower.com Web Traffic by Country
Which countries sent the most traffic to paddypower.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to paddypower.com - click below to discover all countries
Top Countries
United Kingdom
81.78%5.7%
Ireland
13.72%0.06%
Italy
0.46%158%
United States
0.38%104.7%
United Arab Emirates
0.33%94.75%
Others
3.33%
paddypower.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. paddypower.com's audience is 69.19% male and 30.81% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female30.81%
- Male69.19%
paddypower.com Competitors & Similar Sites
Reveal paddypower.com top alternatives and find potential or emerging competitors. bet365.com is the website with the highest similarity score to paddypower.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
paddypower.com Top Traffic Sources
The top traffic source to paddypower.com is Direct traffic, driving 66.36% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
66.36%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demopaddypower.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to paddypower.com (Desktop, worldwide)
Organic vs. Paid
Organic98.87%
Paid1.13%
Top Keywords
paddy power$3.68paddypower$3.69paddy power login$3.80paddy power games$2.00pp$1.2813K OthersSee more
Total Keywords13K
Referral Web Traffic to paddypower.com
The top referral sites sending desktop traffic to paddypower.com.
Category Distribution
Sports Betting
23.31%Bingo
20.02%Casinos
9.99%Sports - Other
8.9%Gambling - Other
8.09%Other
29.68%Top Referrals
Links from paddypower.com to Other Websites by Traffic Share
paddypower.com is sending desktop traffic to 82 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Sports Betting
55.86%Casinos
14.44%Banking Credit and Lending
4.9%Bingo
3.24%News & Media Publishers
3.22%Other
18.33%
Social Media Traffic to paddypower.com
paddypower.com gets most of its social media traffic from Youtube, followed by X-twitter and Reddit (Desktop). Engaging audiences through Discord may reveal new opportunities
Social Networks
9
Social Network Distribution