Track AI Chatbot Traffic
Trusted by the Best and Brightest Digital Brands
Go beyond visibility to understand the traffic and impact of AI chatbots
Track traffic shifts in the AI era
Search is shifting. While Google still dominates, AI chatbots are reshaping how users discover content. Track rising and falling traffic from LLMs over time to see which domains are getting ahead (or falling behind) in this new competitive landscape.
Find landing pages that LLMs send traffic to
Identify which pages on a domain are being shown and clicked in chatbot conversations. Learn what’s gaining traction, and what content is showing up and resulting in clicks.
See the prompts behind the clicks
Get unique access to the prompts that led to visits from chatbots. Understand what people are asking, and why certain content gets recommended, so you can shape your strategy around high-intent, traffic-driving queries.
Explore our full AI Traffic Tracker features
AEO Tools
Measure and improve your visibility in AI Overviews, featured snippets, and other zero-click content.
GEO Tools
Get a suite of tools built to influence how LLMs mention your brand and refer traffic to your site.
ChatGPT tracker
See how much traffic ChatGPT is sending to your site.
Claude tracker
Track visits from Claude to identify users engaging with complex, long-form recommendations.
Gemini tracker
View real clicks coming from Gemini to your site month-over-month.
Grok tracker
Measure visits from Grok to identify when viral conversations turn into website referrals.
Perplexity tracker
Track visits coming to your site from Perplexity over time.
Deepseek tracker
Monitor visits from DeepSeek to see how its logic-driven answers refer users to you.
Keyword Research
Identify keywords and variations with high traffic potential instantly. And spot emerging trends with fresh data from the last 28 days.
Rank Tracker
Monitor your daily rankings and spot which terms trigger AI Overviews.
SEO Audit
Crawl complex sites at speed, site-wide or at or folder/page level. Plus, stay on top of fixes from over 300+ performance factors analyzed.
Backlink Analytics
Monitor daily backlink gains and losses to understand link momentum. Then, uncover competitor backlinks to find new link-building opportunities
Brand Visibility
View the percentage of AI responses that mention your brand out of all analyzed answers.
Citation Analysis
Identify the sources influencing AI answers for your topics down to the exact link so you can build stronger partnerships.
Prompt Analysis
Review the prompts people enter about your topics, what AI responded, if you’re mentioned, and what sources it used.
Sentiment Analysis
Filter AI mentions by positive, neutral, and negative to see how AI is representing your brand. Then click in to each category to read more.
"With AI searches on the rise... I get asked a lot of questions on the regular by senior company executives. Similarweb has enabled me to quickly and easily answer these questions with compelling visuals."
Jon Baldwin
Senior SEO Content Manager
Start your free trialThe ingredients that make our AI Chatbot Traffic feature so good…
AI traffic share by domain
Break down how much traffic comes from AI bots vs. other sources
Month-on-month AI trends
Visualize changes in chatbot-driven visits over time.
Top landing pages from AI bots
See which pages are receiving AI-originated traffic.
Prompt intelligence
Get visibility into the prompts leading to clicks.
Compare domains
Benchmark against competitors for AI visibility.
Breakdown by Chatbot
See traffic from ChatGPT, Perplexity, DeepSeek, and more.
Real user data
Similarweb’s unique real user data sources give unmatched accuracy.
FAQs
Got questions? We've got answers.