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We’ve all been there… Mountains of scattered data, reps buried in admin work, CRM full of leads no one trusts. And somewhere in all that data sits deals just waiting to be closed.

Here’s how Rakuten Advertising managed all of these challenges and built a recipe from scratch that cooked up millions in pipeline in months with no additional headcount required.

Now they’re sharing that recipe with you! You’ll walk away with:

  • How to prioritize which accounts your team should be spending their time on
  • How to bring in data driven third-party signals that actually move the needle (and cut the noise)
  • ‍ Why one big agent burned their kitchen down and how a workforce of mini-agents saved it
  • How to govern AI workflows so your team can cook freely without torching the CRM.

Whether you’re building your first agentic workflow or trying to wrangle five of them, this is where our chefs will show you their work. Including the parts they’d rather forget.

About the speakers:

Jonathan Stefansky
Jonathan Stefansky
GM of Sales Intelligence Similarweb

Jonathan Stefansky is GM of Sales Intelligence at Similarweb, bringing 20+ years of executive experience across companies including Goldman Sachs and Akamai. He has led two successful acquisitions as GM at Jeeng (acquired by OpenWeb) and CEO at Viewbix (acquired by Algomizer/GIX), and is recognized as a leader at the intersection of sales strategy, product, and digital data.

Aimee Pierce
Aimee Pierce
Director of AI Adoption Rakuten Advertising

Aimee Pierce is Director of AI Adoption at Rakuten Advertising, where she leads company-wide AI enablement and deploys production AI agent workflows across the business. She builds agentic infrastructure spanning outreach automation, forecasting, and content generation - turning fragmented data into scalable, governed workflows that drive measurable business impact.

Julia Pan
Julia Pan
Director of Demand Generation Rakuten Advertising

Julia Pan is Director of Demand Generation at Rakuten Advertising, with 10+ years of experience building the data infrastructure and full-funnel programs that turn marketing into a predictable revenue engine. She has driven growth across NICE Actimize, MakerBot, Inc. Magazine, and Fast Company, and is recognized as a leader at the intersection of demand generation, marketing technology, and data-driven decision making.