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bom.gov.au
Discover how we use deep-ocean buoys to track sea levels and detect tsunami threats to Australia
Global Rank
#2,250
337Showing Similarweb estimated data.
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Bounce Rate
51.56%
Pages per Visit
3.24
Avg Visit Duration
00:05:35
- Company
- Bureau of Meteorology
- Year Founded
- 1908
- Employees
- 1001 - 5000
- HQ
- Australia, Melbourne
- Annual Revenue
- $25M - $50M
- Industry
- Science and Education > Weather
bom.gov.au Traffic & Engagement Analysis
bom.gov.au's web traffic has increased by 14.81% compared to last month. See all traffic & engagement stats for bom.gov.au in the past 3 months below
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Last Month Change
14.81%
Bounce Rate
51.56%
Pages per Visit
3.24
Avg Visit Duration
00:05:35
Total Visits Last 3 Months
Compare bom.gov.au to:
25.5Mbom.gov.au
bom.gov.au Web Traffic by Country
Which countries sent the most traffic to bom.gov.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to bom.gov.au - click below to discover all countries
Top Countries
Australia
93.69%14%
United States
2.13%39.48%
New Zealand
0.44%1.11%
United Kingdom
0.35%104.3%
Germany
0.31%228.6%
Others
3.08%
bom.gov.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. bom.gov.au's audience is 61.77% male and 38.23% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female38.23%
- Male61.77%
bom.gov.au Competitors & Similar Sites
Reveal bom.gov.au top alternatives and find potential or emerging competitors. weatherzone.com.au is the website with the highest similarity score to bom.gov.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
bom.gov.au Top Traffic Sources
The top traffic source to bom.gov.au is Direct traffic, driving 62.6% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
62.6%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demobom.gov.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to bom.gov.au (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
weather$0.53bom$1.70melbourne weather$0.70weather tomorrow$0.54weather melbourne$1.0329.1K OthersSee more
Total Keywords29.1K
Referral Web Traffic to bom.gov.au
The top referral sites sending desktop traffic to bom.gov.au.
Category Distribution
News & Media Publishers
21.76%Water Sports
14.71%Programming and Developer Software
12.37%Groceries
10.63%Government
3%Other
37.53%Top Referrals
Links from bom.gov.au to Other Websites by Traffic Share
bom.gov.au is sending desktop traffic to 203 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Weather
21.44%News & Media Publishers
12.15%Fishing
9.74%Search Engines
9.15%Marketplace
4.46%Other
43.06%
Social Media Traffic to bom.gov.au
bom.gov.au gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
14
Social Network Distribution