Similarly ranked sites
1
facebook.com
2
reddit.com
3
instagram.com
instagram.com4
x.com
5
tiktok.com
facebook.com
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Global Rank
#3
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Bounce Rate
30.07%
Pages per Visit
12.39
Avg Visit Duration
00:10:07
- Company
- Year Founded
- 2004
- Employees
- > 10001
- HQ
- United States, California, Menlo Park
- Annual Revenue
- > $1B
facebook.com Traffic & Engagement Analysis
facebook.com's web traffic has increased by 2.87% compared to last month. See all traffic & engagement stats for facebook.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
2.87%
Bounce Rate
30.07%
Pages per Visit
12.39
Avg Visit Duration
00:10:07
Total Visits Last 3 Months
Compare facebook.com to:
11.8Bfacebook.com
instagram.comfacebook.com Web Traffic by Country
Which countries sent the most traffic to facebook.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to facebook.com - click below to discover all countries
Top Countries
United States
23.59%3.91%
Vietnam
6.25%7.47%
Philippines
6.04%3.22%
Canada
3.89%1.34%
Thailand
3.66%0.78%
Others
56.57%
facebook.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. facebook.com's audience is 55.3% male and 44.7% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female44.7%
- Male55.3%
facebook.com Competitors & Similar Sites
Reveal facebook.com top alternatives and find potential or emerging competitors. instagram.com is the website with the highest similarity score to facebook.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
instagram.com100%Computers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comfacebook.com Top Traffic Sources
The top traffic source to facebook.com is Direct traffic, driving 67.44% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
67.44%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to facebook.com
The top referral sites sending desktop traffic to facebook.com.
Category Distribution
Search Engines
21.96%News & Media Publishers
10.89%Programming and Developer Software
9.04%Casinos
6.18%Social Media Networks
3.37%Other
48.56%
Social Media Traffic to facebook.com
facebook.com gets most of its social media traffic from Youtube, followed by Facebook Messenger and Instagram (Desktop). Engaging audiences through Tiktok may reveal new opportunities
Social Networks
79
Social Network Distribution