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nielsen.com
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Global Rank
#17,668
1,378Showing Similarweb estimated data.
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Bounce Rate
31.87%
Pages per Visit
7.45
Avg Visit Duration
00:04:19
- Company
- Nielsen
- Year Founded
- 1923
- Employees
- > 10001
- HQ
- United States, New York, New York City
- Annual Revenue
- > $1B
nielsen.com Traffic & Engagement Analysis
nielsen.com's web traffic has decreased by 4.88% compared to last month. See all traffic & engagement stats for nielsen.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
4.88%
Bounce Rate
31.87%
Pages per Visit
7.45
Avg Visit Duration
00:04:19
Total Visits Last 3 Months
Compare nielsen.com to:
2.1Mnielsen.com
nielsen.com Web Traffic by Country
Which countries sent the most traffic to nielsen.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to nielsen.com - click below to discover all countries
Top Countries
United States
45.49%13.69%
India
9.63%41.28%
Italy
7.95%12.48%
Germany
4.37%25.94%
Australia
4.05%115%
Others
28.51%
nielsen.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nielsen.com's audience is 39.29% male and 60.71% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female60.71%
- Male39.29%
nielsen.com Target Audience
Audience interests reveal key details on the browsing interests of nielsen.com's visitors. nielsen.com's audience is interested in Business and Consumer Services > Marketing and Advertising & news.
Top Categories
Other Visited Websites
Top Topics
newssearchfinancereferenceshopping
nielsen.com Competitors & Similar Sites
Reveal nielsen.com top alternatives and find potential or emerging competitors. nielseniq.com is the website with the highest similarity score to nielsen.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
nielsen.com Top Traffic Sources
The top traffic source to nielsen.com is Direct traffic, driving 61.05% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
61.05%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to nielsen.com
The top referral sites sending desktop traffic to nielsen.com.
Category Distribution
Marketing and Advertising
29.67%Banking Credit and Lending
18.69%Pets and Animals
16.2%Programming and Developer Software
12.88%Business Services
9.88%Other
12.69%Links from nielsen.com to Other Websites by Traffic Share
nielsen.com is sending desktop traffic to 7 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
35.52%Travel and Tourism - Other
28.68%Programming and Developer Software
27.73%Fashion and Apparel
5.77%Social Media Networks
1.72%Other
0.59%
Social Media Traffic to nielsen.com
nielsen.com gets most of its social media traffic from Reddit, followed by Youtube and X-twitter (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
7
Social Network Distribution