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nytimes.com
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Global Rank
#72
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Bounce Rate
50.54%
Pages per Visit
3.23
Avg Visit Duration
00:03:54
- Company
- The New York Times
- Year Founded
- - -
- Employees
- 201 - 500
- HQ
- United States, New Jersey, Short Hills
- Annual Revenue
- > $1B
- Industry
- News & Media Publishers
nytimes.com Traffic & Engagement Analysis
nytimes.com's web traffic has decreased by 6.67% compared to last month. See all traffic & engagement stats for nytimes.com in the past 3 months below
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Last Month Change
6.67%
Bounce Rate
50.54%
Pages per Visit
3.23
Avg Visit Duration
00:03:54
Total Visits Last 3 Months
Compare nytimes.com to:
592.6Mnytimes.com
nytimes.com Web Traffic by Country
Which countries sent the most traffic to nytimes.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to nytimes.com - click below to discover all countries
Top Countries
United States
75.49%4.94%
Canada
4.34%6.56%
United Kingdom
3.86%1.27%
Australia
2.56%14.67%
Germany
1.03%10.76%
Others
12.72%
nytimes.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nytimes.com's audience is 48.3% male and 51.7% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female51.7%
- Male48.3%
nytimes.com Competitors & Similar Sites
Reveal nytimes.com top alternatives and find potential or emerging competitors. theguardian.com is the website with the highest similarity score to nytimes.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
nytimes.com Top Traffic Sources
The top traffic source to nytimes.com is Direct traffic, driving 53.67% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
53.67%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to nytimes.com
The top referral sites sending desktop traffic to nytimes.com.
Category Distribution
News & Media Publishers
61.91%Dictionaries and Encyclopedias
6.62%Computers Electronics and Technology - Other
5.6%Sports - Other
2.46%Hobbies and Leisure
1.39%Other
22.02%Links from nytimes.com to Other Websites by Traffic Share
nytimes.com is sending desktop traffic to 941 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
29.64%Search Engines
11.7%Social Media Networks
6.73%Streaming & Online TV
5.51%Dictionaries and Encyclopedias
5.19%Other
41.23%
Social Media Traffic to nytimes.com
nytimes.com gets most of its social media traffic from Reddit, followed by X-twitter and Facebook (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
38
Social Network Distribution