Similarly ranked sites
1
youtube.com
2
netflix.com
3
imdb.com
4
hulu.com
5
xfinity.com
youtube.com
Through AI, creativity is unlocked and allows for advances in content creation. Understand how YouTube and AI work together and the tools available.
Global Rank
#2
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
23.41%
Pages per Visit
11.40
Avg Visit Duration
00:18:44
- Company
- YouTube
- Year Founded
- 2005
- Employees
- > 10001
- HQ
- United States, California, San Bruno
- Annual Revenue
- > $1B
youtube.com Traffic & Engagement Analysis
youtube.com's web traffic has increased by 5.24% compared to last month. See all traffic & engagement stats for youtube.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
5.24%
Bounce Rate
23.41%
Pages per Visit
11.40
Avg Visit Duration
00:18:44
Total Visits Last 3 Months
Compare youtube.com to:
29.9Byoutube.com
youtube.com Web Traffic by Country
Which countries sent the most traffic to youtube.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to youtube.com - click below to discover all countries
Top Countries
United States
21.29%6.33%
India
5.46%6.51%
Brazil
4.56%2.64%
Japan
4.52%9.31%
Germany
3.45%5.48%
Others
60.72%
youtube.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. youtube.com's audience is 60.93% male and 39.07% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female39.07%
- Male60.93%
youtube.com Competitors & Similar Sites
Reveal youtube.com top alternatives and find potential or emerging competitors. tiktok.com is the website with the highest similarity score to youtube.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
youtube.com Top Traffic Sources
The top traffic source to youtube.com is Direct traffic, driving 80.23% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
80.23%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoReferral Web Traffic to youtube.com
The top referral sites sending desktop traffic to youtube.com.
Category Distribution
Programming and Developer Software
30.29%Video Games Consoles and Accessories
9.51%News & Media Publishers
8.45%Search Engines
5.51%Social Media Networks
4.8%Other
41.44%
Social Media Traffic to youtube.com
youtube.com gets most of its social media traffic from Facebook, followed by X-twitter and Reddit (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
80
Social Network Distribution