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tiktok.com
tiktok - trends start here. on a device or on the web, viewers can watch and discover millions of personalized short videos. download the app to get started.
Global Rank
#6
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Bounce Rate
42.59%
Pages per Visit
9.01
Avg Visit Duration
00:05:04
- Company
- TikTok
- Year Founded
- 2016
- Employees
- 5001 - 10000
- HQ
- United States
- Annual Revenue
- > $1B
tiktok.com Traffic & Engagement Analysis
tiktok.com's web traffic has increased by 2.52% compared to last month. See all traffic & engagement stats for tiktok.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
2.52%
Bounce Rate
42.59%
Pages per Visit
9.01
Avg Visit Duration
00:05:04
Total Visits Last 3 Months
Compare tiktok.com to:
3.6Btiktok.com
instagram.comtiktok.com Web Traffic by Country
Which countries sent the most traffic to tiktok.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to tiktok.com - click below to discover all countries
Top Countries
United States
17.95%9.85%
Vietnam
8.98%12.51%
Brazil
5.66%2.94%
Indonesia
4.83%9.57%
Philippines
4.42%9.51%
Others
58.16%
tiktok.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. tiktok.com's audience is 56.78% male and 43.22% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female43.22%
- Male56.78%
tiktok.com Competitors & Similar Sites
Reveal tiktok.com top alternatives and find potential or emerging competitors. instagram.com is the website with the highest similarity score to tiktok.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
instagram.com100%Computers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comtiktok.com Top Traffic Sources
The top traffic source to tiktok.com is Direct traffic, driving 50.4% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
50.4%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to tiktok.com
The top referral sites sending desktop traffic to tiktok.com.
Category Distribution
Adult
14.3%Graphics Multimedia and Web Design
11.97%Gambling
6.89%Computers Electronics and Technology - Other
6.57%Search Engines
5.73%Other
54.55%Top Referrals
Display Advertising Traffic to tiktok.com
Analysis of the top publishers sending traffic to tiktok.com. Currently, there are 924 publishers referring visitors.
Top Publishers
Start a trial18.49%Start a trial6.43%
crazygames.com4.53%
buzzfeed.com4.22%
marketingtips.site3.55%919 Others62.79%See all
Publishers924
Ad Networks17
Social Media Traffic to tiktok.com
tiktok.com gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
53
Social Network Distribution