Similarly ranked sites
1
yahoo.com
2
nytimes.com
3
foxnews.com
4
msn.com
5
cnn.com
yahoo.com
Get premium features like an ad-free inbox for your email account or sports trading insights
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
38.38%
Pages per Visit
5.00
Avg Visit Duration
00:06:17
- Company
- Yahoo
- Year Founded
- 1996
- Employees
- 5001 - 10000
- HQ
- Japan
- Annual Revenue
- > $1B
- Industry
- News & Media Publishers
yahoo.com Traffic & Engagement Analysis
yahoo.com's web traffic has decreased by 3.06% compared to last month. See all traffic & engagement stats for yahoo.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
3.06%
Bounce Rate
38.38%
Pages per Visit
5.00
Avg Visit Duration
00:06:17
Total Visits Last 3 Months
Compare yahoo.com to:
2.7Byahoo.com
yahoo.com Web Traffic by Country
Which countries sent the most traffic to yahoo.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to yahoo.com - click below to discover all countries
Top Countries
United States
49.13%0.21%
India
4.39%8.86%
Taiwan
4.11%4.32%
Brazil
3.76%11.89%
Canada
3.61%5.45%
Others
35%
yahoo.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. yahoo.com's audience is 51.92% male and 48.08% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female48.08%
- Male51.92%
yahoo.com Competitors & Similar Sites
Reveal yahoo.com top alternatives and find potential or emerging competitors. en.wikipedia.org is the website with the highest similarity score to yahoo.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
instagram.com83%Computers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comyahoo.com Top Traffic Sources
The top traffic source to yahoo.com is Direct traffic, driving 73.98% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
73.98%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoReferral Web Traffic to yahoo.com
The top referral sites sending desktop traffic to yahoo.com.
Category Distribution
Streaming & Online TV
20.89%News & Media Publishers
19.03%Computers Electronics and Technology - Other
11.07%Video Games Consoles and Accessories
9.8%Search Engines
4.46%Other
34.75%Top Referrals
Links from yahoo.com to Other Websites by Traffic Share
yahoo.com is sending desktop traffic to 929 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
21.04%Search Engines
11.71%Banking Credit and Lending
9.65%Education
5.43%Streaming & Online TV
4.49%Other
47.67%
Social Media Traffic to yahoo.com
yahoo.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
59
Social Network Distribution